Lately, I’ve been using several free services to get an idea of how we’re doing on twitter. None of them are exact, but they give me a good enough idea if our efforts are having an impact.
I wanted to see if we were getting our content on twitter. I know that’s not the best or only way to measure success, but it’s what I was interested in at the time. After trying a few other services, I found Topsy’s Social Analytics to be the simplest at delivering me a snapshot quickly. The free Topsy service is not the complete picture. It provides just a subset of the analysis available in Topsy Pro meant to give you a high-level snapshot of the momentum and direction of the social conversation around a topic or domain. With this in mind, I compared our results with several of our competitors to judge what the trends were. For instance, if I compared 247Sports.com to ESPN.go.com, 247Sports should get crushed (it did). Topsy did a good job with showing the trends, but I could tell my very basic searches on the free service left the door open for some missed data. After testing some more with what I felt were a few top subdomains within each network, I decided to use just high level domains and accounts to grab my snapshots.
The results showed that 247Sports was doing a good job of getting its name and urls on twitter. When compared to our main competitors, 247Sports was trending No. 1 among influencers at the amount of links being tweeted by 30% according to Topsy.
I would have been pleased with being in the same ballpark considering we do not have a social media specialists. It was nice to see us have a large lead among influencers on National Signing Day too. Using a number of different tools, I feel confident that we received more mentions, tweets of our urls and more followers than our main competitors that day. I did some digging into the types of mentions too, and one of our competitor’s numbers were inflated by a lot of negative tweets, so I feel even better about the snapshot.
Based off of the free Topsy social analytics tool, 247Sports also did very well among influencers in the @ mentions too.
It’s great to see that with little effort, and no dedicated resources we are showing signs of doing well with twitter. It also makes it clear that with a little focused effort, we could have a much larger impact.
If you have any thoughts, or recommendations of other free analytics programs I should try out, let me know in the comments below, or hit me up on twitter at @NoahStanley247.